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What we’re learning

Data from millions of views on what makes short-form work, and how AI voice changes the playbook.

May 14, 2026 · Rhenn Taguiam

Anatomy of a Hit: How Hooks Win Engagements for Short-Form Content

The average Instagram engagement rate is under 0.5%. Our content channel ran 90 days at 12.8% on the same platform, in the same niche. The difference is the hook.

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Oct 31, 2025 · Rhenn Taguiam

The AI Voice Advantage: From Audio Asset to Viral Video in 7 Days

How an AI voice becomes a scalable content asset: the seven-day sprint from voice sample to published short-form video, and what founders actually have to do.

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